‍1. increase visibility - make your online appointment booking unmissable

Many pet owners don't even know that they can book an appointment online. Therefore, make sure that it is optimally placed on your website:

✅ Place the booking button prominently - preferably on the homepage and clearly visible in the navigation.
✅ Use a floating button so that the booking link is always accessible, no matter where the customer is on the website.
✅ Make the booking button stand out in color so that it immediately catches the eye.
✅ Clear call-to-action (CTA): "Book an appointment online now" or "Book an appointment in just 3 clicks" - simple, understandable wording increases the click rate.

💡 O ur solution: We at Petleo integrate a button on your practice website in our onboarding and customize it according to your wishes.

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2. use Google My Business - gain more customers via Google

Most pet owners first search for a practice or pet service provider on Google. A well-maintained Google My Business entry can be crucial here:

🔹 Activate the online booking function so that customers can book an appointment directly via Google.
🔹 Maintain up-to-date information - opening hours, services, contact options.
🔹 Collect reviews, because a high star rating strengthens trust and the willingness to book online.

💡 O ur solution: Petleo synchronizes online appointment booking with Google My Business so that appointments can be booked directly without customers having to go to the website.

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3. reduce telephone costs - actively inform customers about online booking

Many customers still pick up the phone because they don't know that they can book online. Help them with these tricks:

📞 Customize automatic telephone greeting:
"Did you know that you can also book your appointment online? Visit our website at [yourdomain.com]!"

Actively train employees: During phone calls, your team can point customers towards online booking.

💡 O ur solution: Practices that work with Petleo include this information directly in the telephone greeting and thus significantly reduce the number of calls.

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4. provide reminder emails & SMS with booking link

Use existing communication channels to motivate customers to book online:

📩 Appointment reminders with booking link: If the customer needs to reschedule their appointment, they can do so directly online.
📅 Annual vaccination or check-up reminders with booking option.
✉️ After an appointment, suggest the next one straight away: "Your last visit was six months ago - book your follow-up appointment online now!"

💡 O ur solution: Petleo sends automatic reminders according to your settings and offers the appropriate booking link directly.

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5 Draw attention on site - clever use of offline marketing

You can also refer to online appointment booking directly in your practice or business:

🖼 Posters and displays in the waiting area and at reception with QR code to the booking page.
📜 Hand out flyers or appointment slips with reference to online booking at checkout.
💳 QR code on business cards and invoices to always have the booking option to hand.

💡 O ur solution: Petleo provides practice materials such as displays, flyers and posters.
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Conclusion: Small measures, big impact

A clearly visible integrated online appointment booking system not only saves you and your team a lot of time, but also makes it easier for your customers to make an appointment flexibly and stress-free. Regardless of whether you run a veterinary practice, animal physiotherapy, a veterinary practice or a pet hairdressing salon - with the right measures, you can significantly increase the proportion of online bookings.

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